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What is Google PageSpeed Insights

pagespeed insights
pagespeed insights

Speed of your page is vital! We are so used to everything happening so quickly and immediately that hardly anyone is willing to wait even a few seconds longer for loading.

It’s not so complicated to fix it, but you need to work on it fast, or you might lose your users.

Page Speed really does rank you up higher in Google search.

What is PageSpeed Insights?

PageSpeed Insights (PSI) is a tool that collects data on performance of a page on desktop and mobile devices and it recommends you how to improve your page.

There are 2 different data of your page: lab and field.

What is the difference between those two?

Lab data is used for debugging performance issues, while field data is grasping genuine users experience.

What is performance score?

Performance score is a score that sums up your page’s performance.

Score of 90 and above is considered good,

50-90 is definitely needing some improvements and

Below 50 is considered poor.

Performance score is determined by collecting and examining lab data about page by running automated tool Lighthouse.

However, focusing on a perfect 100/100 score isn’t the goal. Yes, your speed is crucial but perfect score means nothing to the users. Focus on fixing the problems that Lighthouse is pointing out.

Additionally, speed does cause you to rank up, but this perfect score doesn’t secure you top ranking.

How PSI works?

Entering your URL to PSI, it will look into the Chrome User Experience Report. It is a report that provides real and true Chrome user’s experience.

PSI additionally reports:

  • First Contentful Paint (FCP) – it calculates the time when the page starts to load to when pages content is rendered on user’s screen.
  • First Input Delay (FID) – it evaluates your user’s first impression of your website’s speed.
  • Largest Contentful Paint (LCP) – it calculates the time when the largest image or text is visible.
  • Cumulative Layout Shift (CLS) – it evaluates how much does your layout shifts as the content is loading.
  • Speed Index (SI) – it measures how quickly is the content visible while the page is loading.
  • Time To Interactive (TTI) – it calculates the time needed for a page to become fully interactive.
  • Total Blocking Time (TBT) – it calculates the time between FCP and TTI.

Why is page speed important for SEO?

For a better user experience, you need a fast website, while slow websites will result in a poor user experience.

Imagine you’re browsing a slow website, even if this website provides good information you will get bored and leave. Also, it provides less bounce rate.

For those reasons, Google decided to make it a ranking factor.

How to increase page speed insights?

If you want to get a higher score in PageSpeed Insights, you need to make some optimization for your website to make it faster and better for your visitors.

  • Images
    Big images without a doubt slow down your website. One of the options is decreasing its size by compressing images.
  • HTML
    If HTML isn’t adequately minified, it can greatly slow down your page’s speed. Minifying the page means removing repeated or unused data, fixing code, formatting and reducing the code if possible.
  • Browser cache
    Using this option means that if a user already visited your website, your website data will be stored in the user’s browser. The data that was loaded the first time the user visited will not be loaded again, thus improving the speed.

How to increase page speed insights WordPress?

  • AMP (Accelerated Mobile Pages)
    AMP stands for Accelerated Mobile Pages. By the name of it, we can figure it means mobile speed improvement.
    Using this option, mobile devices can load your page way faster. It is adjusted for mobile, without big burdens for mobile to carry. Simply a lighter version of your website.
  • Choose the right web hosting provider.
    There are too many cheap web hosting providers but with a slow server that can break your Google ranking, don’t worry, there are many affordable and fast, reliable web hosting companies
  • Lightweight themes
  • Use cache plugin
    there’s many free and premium cache plugins to make your website fast as a rocket, such as WP Rocket.
  • Minify CSS and JS
    You don’t need to have coding skill to do it, there are many plugins can do this for free.

P.S. Happy posting ⌨